Student Theses and Projects: IT-enabled collaborative business model innovation
Thesis (BA/MA), Reference-number: 2017-147
Advisor(s): Sebastian Hermes
As part of SFB 768, Subproject C1 explores the integration of external stakeholders into the design of Product Service System (PSS) business models as a cycle management tool for better control of cycles and the design of services. Among PSSs, the service component in particular has a decisive influence on the success of the business model, as it represents a differentiator and generates additional revenue streams. Subproject C1 provides models, methods and tools for the design of PSS business models and related service components.
The IT-Tool should enable companies to systematically collect stakeholder requirements for the business model and perform immediate consistency checks for uttered requirements and wishes. A visualization component of the tool is used to directly check the consequences of stakeholder decisions and requirements as well as to communicate them in a comprehensible manner via the visualization. The development of the IT-enabled tool support follows the design science methodology, which is a widely recognized method in the field of information systems for the iterative development, evaluation and improvement of IT artifacts. Different departments and external stakeholders are involved in the development and deployment of PSSs. In order to meet their discipline-specific demands, requirements of potential users of the tool are gathered first. These requirements enable not only the implementation, but also the evaluation of the IT-enabled tool support. The tool should use a three-tier architecture.
- Conduct a literature review or a citation analysis on requirements for IT-enabled collaborative business model innovation
- Develop a semi-structured questionnaire and interview initial user groups gathering their specific requirements for the above-mentioned tool
- Present different tool solutions and according evaluation concepts
- Discuss the results in consideration of specifications for future tool development and implementation
- High degree of autonomy and individual responsibility
- First experiences with interviews and qualitative data analysis are beneficial
- Very good grades and a good command of English language
Osterwalder, A.; Pigneur, Y.; Tucci, C.: Clarifiying Business Models: Origins, Present, And Future Of the Concept. In: Communications of the Association for Information Systems, 16 (2005), S. 1-25.
Hevner, A. R., March, S. T., Park, J., & Ram, S. (2004). Design Science in Information Systems Research. MIS Quarterly, 28(1), 75-105.
Eisenhardt, K. M., & Graebner, M. E. (2007). Theory Building from Cases: Opportunities and Challenges. The Academy of Management Journal, 50(1), 25-32. doi:10.2307/20159839
Tukker, A.: Eight Types of Product-Service System: Eight Ways to Sustainability? Experiences From Suspronet. In: Business Strategy and the Environment, 13 (2004) 4, S. 246-260.
Freeman, R. E. (1994). The politics of stakeholder theory: Some future directions. Business ethics quarterly, 409-421.
The topic can be adopted according to your interests. The thesis can be written in English or German. If you have any further questions, do not hesitate to contact me directly.
Please send your application including our application form, "Notenauszug" from TUMonline, and CV to firstname.lastname@example.org. Please note that we can only consider applications with complete documents.
Announcement date: 19.01.2018